18 June 2025, Abu Dhabi: The Luxury Media Group has secured partnership and media sales rights from Yas Asset Management for the highly anticipated Yas Marina Race Weekend 2025 between 4 to 7 December. during Formula 1® Etihad Airways Abu Dhabi Grand Prix 2025 (4-7 December) – the final race weekend of the season.
This partnership marks a significant milestone in the company’s commitment to delivering unparalleled new innovative high-impact media solutions and experiences to brands. The Luxury Media Group will collaborate with Publsh Media Group with whom it has previously worked for PR and sales.
Yas Marina becomes the ultimate global stage during Race Weekend the Formula 1® Etihad Airways Abu Dhabi Grand Prix 2025, drawing ultra-high-net-worth individuals (UHNWIs), industry leaders, celebrities, and international media. This year’s event is set to be the most spectacular yet, offering unparalleled brand exposure through world-class racing, elite networking, and exclusive entertainment.
With after-race concert performances by Metallica, Post Malone, and Katy Perry, thThee weekend promises maximum visibility among influential decision-makers and affluent audiences. For brands seeking to engage with high-value customers, business leaders, and global trendsetters, this event provides an unrivaled platform for strategic positioning and premium sponsorship opportunities.
Joonas Ruolahti, Founder and CEO of The Luxury Media Group, commented, “Last year, we successfully commercialised Yas Marina for the first time during Race Weekend, opening the venue to brand partnerships. We secured high-profile brands including Mastercard, Beyond Properties, and McLaren, among others. The partnership with Yas Marina was executed seamlessly and proved to be a tremendous success. This year's event is set to surpass all expectations, delivering an even larger, more dynamic, and immersive experience across every aspect.”
Jassim Albastaki, General Manager of Yas Asset Management, highlighted the significance of this partnership and the upcoming event, saying: “We’re proud to deem year one of the partnership between Yas Asset Management and The Luxury Media Group’s great success. We’re constantly striving to ensure innovation and service excellence is at the forefront of our business operations. Key strategic partnerships like this allows us to continue enhancing Yas Island’s visibility as a world-class destination for unparalleled entertainment and leisure - bringing unique and immersive experiences to our patrons.”